• Deep Elm Records & How The Mainstream Ate Our Collective Souls Before Selling Them In A Bargain Bin In A Two For One Deal

    It’s hard to be an independent record label in 2014. Between the slow, fluctuating, apparent demise of the CD, the hyper-commercialisation of alternative cultures and the fact that the average modern music consumer has the attention span of a five year old after a can of Monster, it’s a struggle for even the most robust, stubborn indie label to stay indie and stay functional. Today, the decision of a young person deciding to focus their career on working with and financing small bands is seen as admirable – it’s a sweet idea, but they’ll eventually give up and get a…