Started by Laura Ballance and Mac McCaughan of Superchunk in 1989 as a vehicle to release their own music Merge has moved from small-town record label to one of the most respected and successful indie labels in the world. Based in Durham, North Carolina, and never feeling the urge move to a more “hip” city, Ballance and McCaughan captured an NC Sound at a time when Grunge was taking off in the North-East of the US. What really makes Merge stand out is their ability to gauge the zeitgeist of what was coming next. Whether it was Arcade Fire’s global…