It’s safe to say 17-year-old Dubliner Sam Ojo is a hip-hop artist with confidence and flow beyond years. Produced by Ignorvnce, his new single ‘So Pro’ is, in spite of being under two minutes in length, a heady, intent-drenched throwdown that doubles as something of a statement of intent from the hugely-promising wordsmith. The latest release as part of the new-fangled Word Up Collective – also featuring the likes of Damola, Katie Laffan, Anti-One and Stay Gold – watch the video for the track, directed by Steven BeatSmith, below.