A label based on aesthetic principles, 4AD has spent over 30 years being everything you think it is not. Initially founded by Ivo Watts Russell in 1980 as a vehicle to release music by bands at the centre of the nascent goth scene, the label quickly established a style and format that would lead to it becoming one of the most iconic record labels of the 80s.With records clad in immaculate Vaughn Oliver sleeves, the label originally specialised in floaty, gothic ambience, before encompassing world music, dance music, and – perhaps most significantly – the cutting edge of the US…