• Arcade Fire – Everything Now

    The most troubling time in anyone’s life is adolescence. And often, insecurities born during this time are masked by either acts of defiance or retreat as a way of coming to terms with the transitional phase. It is important then to note that Arcade Fire released their debut, Funeral, 13 years ago. Prior to the release of Everything Now, the fifth studio album from the Canadian band, they engaged in several viral marketing campaigns, each news story or act as incredulous as the last, all garnering substantial media coverage. It began with a fake Twitter profile presented under the guise of…