Published on November 6th, 2017 | by Stevie Lennox0
The Sunshine Factory – Cruelest Animal EP
Cork, ever Ireland’s unexpected cornerstone of hazy psych, can boast another fine release, with The Sunshine Factory having just announced their debut EP proper, Cruelest Animal, the title track of which was released last year following a string of extremely promising demos and homemade recordings.
Firmly establishing their neo-psychedelic chops with slots alongside the likes of KXP, The Orange Kyte, and tour support to psychedelic legends The Telescopes on their most recent Irish jaunt. It comes out on November 30th, accompanied by a hometown launch, through their own independent label, Sunshine Cult Records, and was recorded with Chris Somers at One Chance Out Studios.
While Cruelest Animal was recorded a year ago, it seems that a healthy gestation period since then has allowed new ideas to come to fruition for the band, as this marks the first in a series of EPs to be released. The band had this to say:
“Since we recorded this EP a year ago, we’ve been writing and recording loads and we’ve noticed a development in our sound throughout writing these songs whilst still staying in the same vein as our earliest works. So with that in mind, we thought it would be cool to batch release what we’ve recorded from then ’til now, showing how the original idea has been kept, but the sound becomes more defined. We’ll be aiming to do another release very soon into the new year, and one in quick succession after this again all displaying the same concept but executed differently.”
The Sunshine Factory launch ‘Cruelest Animal’ at Crane Lane Theatre on November 30th for Alliance Promotions, with support from garage-psych merchants Exploding Eyes. More details here.
Stream their new single, ‘Seer’, below: