There has been a great deal of chatter recently about the negative impact of aggressively building a videogame franchise. Surely, the critics say, the gamers deserve a stream of inventive, original titles along with constant innovation in graphics and gameplay to match the latest generation of high spec consoles. Is it not unfair, they argue, to expect fans to keep shelling out for the new iteration of FIFA or Call Of Duty, particularly when the latest release is not strikingly different from the previous one? This is a silly argument, of course. Each time you eat your favourite pepperoni pizza…