• Slogan: Or how I learned to stop worrying and hate Serge Gainsbourg.

    Francois Mitterrand, the French president at the time of Serge Gainsbourg’s death, called him, in a surprisingly emotional obituary, “our Baudelaire, our Apollinaire” with the sort of off-the-cuff erudition that’s made me a life-long Francophile. Our premier at the time was Margaret Thatcher, a woman who is to poetry what Baudelaire was to self effacing good humour and an early night. That the President of France felt the need and, no doubt, a political compunction, to address a pop singers death is extraordinary: I wouldn’t hold your breath, Sir Cliff. But Serge Gainsbourg was much more to the French than…