Video Premiere: Shrug Life – First World Problems

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In case you missed the memo, Dublin three-piece Shrug Life released one of the Irish albums of the year, ¯\_(ツ)_/¯, last month.

Directed by long-time collaborator Dave Knox, the video for the album’s opening track and latest single ‘First World Problems’ is – in the band’s own, suitably spot on words – “a schizophrenic split-screen of life’s absurdity – featuring tarot cards, frenemies and “crap corporate coffee” along the way”.

And just when we thought we couldn’t dig the track any more. Have a first look at the Knox’s visuals below.

is the editor of The Thin Air. Talk to him about Philip Glass and/or follow him on Twitter @brianconey.